- Thu Apr 26, 2007 4:02 pm
#222628
I'll try to be constructive here, so please apologize me if I missed some point, because I really understand your frustration and disappointment.
Nonetheless I'd like to start discuss some points with you guys, because I think they also relates to maxwell and the use we make of it...
Altough i find the way your jury express their decision way too naive and tough, I think I see their point and it make sense to me in some part.
Let me explain it better: I am working for one of the "international yet too diagramatic" architecture firms (so my view can be really biased), and this problems comes quite often. I started to struggle with this "language" issue since a long time ago now, especially when it comes to photorealism. Why architects prefer photoshop in the end?
I think it is something that need to be investigated a little more, especially when you have a solid background both as an architect and as a 3dartist.
What I don't really understand in the critique you had is the point about photorealism, which is completely misleading: photorealism is just a technique, it doesn't give quality attributes to an image for itself, neither good or bad.
Even more naive is the point about the materiality. I am absolutely on your side in this regard, even though materiality can be given in an extremely subtle way (a small note, Herzog and De Meuron are masters in this, even if you don't like them): what they asked is dangerous in architecture in my opinion because it leads to the sculptural abstract approach, transforming design, which is social, in showing off.
Btw, from my experience, a few points are to bear in mind when it comes to goals in representation.
1st is the Language, or the audience you want to communicate with, and so their expectations: a client would deal with the image in complete different manner than a jury member in a competition (or school) or an heritage authority; the average client want to see their dreams become reality, its imagery background is generally rather poor compared to your and he needs every day elements to evaluate the future you display. The jury member is more use to images, and he basically needs to see the design and the quality you bring to reality displayed clearly without any visual buzz or distraction. If you are gonna show the image to an heritage authority you need to be extremely accurate, showing material properties and volumetric relations.
2nd is the meaning, or the goal of your representation: what you want to represent is a really important part. What are the purpose and the focus of the image you are showing?
Just to bring an exemple from your pictures, is the rope for the boat really important (5th pic)? So it is the guy in the background (4th pic)?
The last picture is really good in terms of composition and quality display of space, was the ground pavement so important? It brings the attention way to much on it.
I think economy in images is an extremely important key point, even when you want to create a busy baroque image.
3rd is the narrative: how every image relates to the others, how they are going to be presented. Starting to think this way brings altogether the other 2 points and force the image to be appropriate. If you have tons of plans you need a few interiors shots to show views: sometimes you don't even want to see the inside, but rather display how your design "frames" the landscape.
If you have tons of details, and sections, you probably want a real closeup of them just to displays how (qualitatively) the light and the parts behave each other, regardless the entire building. And so on.
As designers we are always asked to envision the future, and a high level of awareness and vision is needed. That said, none of this point can lead to completely misjudge and trash your work, even if you just shown the few images we saw here (which is not as you said).
Sorry for the wordy post.
Do you want me to sit in a corner and rust or just fall apart where I'm standing? | Marvin da paranoid android