[Thomas An.]

sorry i mispelled..i meant oscar..

What did he do ? What is his last name ? should we avoid him too ?

(or .... is it a little figurine sitting on top of your refrigerator named oscar ? )

[JDHill]

cya

[Leonardo]

I'll hit it

[Frances]

Fran, .. I think everyone saw the point, but the bottom line remains ...who's going to sell more product ?

That goes without saying, but I think it's important for young girls to understand that women portrayed in the media don't come out of the box that way, and that even after extensive makeovers, there is often still digital editing. That doesn't mean there is anything wrong with producing great marketing shots of pretty people. Knowing how it's done and that it's done is important.

Show me one person here who isn't a tweaker.

[Frances]

cya

I don't think that was 8etty. Not the FW part, anyway.

[ivox3]

Gheez ...

Walk away for 2 seconds and wth ??

Fran, .. I know .. , but the last thing companies give a damn about is making sure every little girl knows she's beautiful inside, ..despsite any outward evidence of 'imperfection'. Illusion is the major component in the sell, ...hate to sound cliché, ..but the only thing saving her self-image and worth is going to be parenting. The magazine is called, ---- Glamour. Now, ..I'm ready for my close-up Mr. Deville.

[ricardo]

I worked with prepress for a while and this is not the worst I've seen. Had touched up cases when even make-up couldn't give a starting point. The girl had to be drawn from scratch in photoshop. Some really rare exceptions... when swim suits are involved it gets insane...

[Frances]

Fran, .. I know .. , but the last thing companies give a damn about is making sure every little girl knows she's beautiful inside, ...

Do you mean Dove or companies in general? I don't think their premise is that it's wrong for whoever does that stuff to do what they're doing. What Dove tried to do was inform young girls about the process.

[ivox3]

Yeah ... I'm referring to the beauty/fashion industry as a whole.

What Dove did was commendable, ...but its also a slick and subversive advertisement of their own. Basically, ..Dove gets assocaiated with natural beauty and everything else gets labled with illusion and fakery etc...

Maybe I'm reading to deep into this, ..but these things get well thought out amongst ad and marketing folks. [pretty much the ruiners of all things good]

All the same, ... in a vast and ravenous industy of superficiality, ...we're gonna need more than a singular effort on the part of any one company to change a thing. ...but it's a start.

[Frances]

Yeah ... I'm referring to the beauty/fashion industry as a whole.

What Dove did was commendable, ...but its also a slick and subversive advertisement of their own. Basically, ..Dove gets assocaiated with natural beauty and everything else gets labled with illusion and fakery etc...

Maybe I'm reading to deep into this, ..but these things get well thought out amongst ad and marketing folks. [pretty much the ruiners of all things good]

All the same, ... in a vast and ravenous industy of superficiality, ...we're gonna need more than a singular effort on the part of any one company to change a thing. ...but it's a start.

You never know when one word could change someone's life.

[ricardo]

The concept is not new to me, the Brazilian brand Natura (http://www.natura.com.br) introduced this trend here in 1996. See:

Caption: The really beautiful woman won't hurt herself in the name of beauty.

I can't agree more. I knew the guys who managed their brand that time and they really believed what they where saying. Always used real life girls in the ads.

Bottom line is that they now run business in 8 countries, 7 South American and France.

Something that happened this year that is the way to go is that in Madrid's fashion week (I think it was Madrid...) girls under a given weight to height ratio weren't allowed to jump into the cat walk. This is a public health issue and is to be treated like that.

Ricardo

[lsega77]

Personally I applaud any effort by any company that attempts to shatter the mystique of 'commercial beauty.' This distorted and perverse view of what beauty is has caused way too many otherwise already beautiful girls and women in general to harm and even kill themselves.

However, the cynical New Yorker in me, can't help but surmise that the only reason this 'campaign' has begun by Dove and many other companies is that they are well aware that their is a disgruntled populus that no longer wants to be bombarded with doctored images of what the fashion world considers beauty. The opportunist have found a new market and are guising thier efforts to extend their bottom line in a campaign that seems to help destroy this long standing representation in our society.

For once, however, this opportunistic reasoning works in the favor of the consumer (namely the impressionable little girl who idolizing the anorexic and gaunt super model). I only hope that more companies go this route in the hopes that more impressionable young girls and women begin to realize that societal presentation of beauty is less meaningful then the beauty and worth they find in themselves.

but I'm just ranting...

Luis

[Hervé]

I have heard Spain is the first country to ban mega skinny girl models from all shows....

How do they get so skinny... simple answer.... Crystal..

[Leonardo]

Crystal..?

[ivox3]

Meth

Ms.Crystal Meth