- Fri Oct 14, 2016 11:49 pm
#392645
Know...
Misleading Advertising by European Commission
Misleading Advertising by European Commission
According to the Directive, misleading advertising is any advertising which, in any way, including in its presentation, is capable of:
deceiving the persons to whom it is addressed;
distorting their economic behaviour; or
as a consequence, harming the interests of competitors.
When determining whether advertising is misleading, several factors shall be taken into account. These are:
the characteristics of the goods or services concerned;
the price;
the conditions of delivery of the goods or provision of the services involved;
the nature, attributes and rights of the advertiser.